Cherry Oo has been established by Haji U Win Naing in 1976. NAING Family Company Limited that
established in 1994 and Cherry Oo became members of NAING Group. Both Cherry Oo Watch Showrooms and Naing Family company are led by the Board of Directors.

The BOD is composed of U Kyaw Naing Oo (Chairperson),U Thet Naing Oo (Chairman), U Zaw Naing Oo(Vice Chairman), Daw Lei Ye Win (Managing Director) and U Aung Naing Oo(Deputy Managing Director).The BOD laid down the objectives and long term plans of both Cherry Oo and NAING family company including NAING Group of companies. Now,there are 278 staffs who is working in the Cherry Oo showrooms as well as Naing Family Co.,Ltd. Admin director and 3 general managers under supervision of the BOD are leading the Administration, Planning,Operation, Finance, Marketing, Advertising,Human resource Development,Information Technology, Accounting, Aduit, Store and Trading Departments.

All are well trained and highly motivated. Most of the leading staff who got promoted are more than 15 years experience in the watch marketing field. Due to the market situation in Myanmar, ,the BOD plans to establish the factories jointly with foreign companies for watches assembling factory first and then to upgrade to production in Myanmar.

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